The Guardian reported on a survey to examine corporate sustainability
trends in late 2012, conducted GreenBiz Group and EY members of the GreenBiz
Intelligence Panel. The first thing that struck me as odd was why The Guardian
was just commenting on this in 2014 now even though this survey was conducted
in 2012. Looking past this flaw, I read that the top six rends are:
1. The "tone from the top" is key to heightened awareness and
preparedness for sustainability risks
2. Governments and multilateral institutions aren't playing a key role
in corporate sustainability agendas
3. Sustainability concerns now include increased risk and proximity of
natural resource shortages
4. Corporate risk response is not well paired to the scale of
sustainability challenges
5. Integrated reporting is slow to take hold, and;
6. Inquiries from investors and shareholders are on the rise.
I was shocked at how accurate I found this list as I found myself
agreeing with everything that is on here. I was surprised to see that number 2
was on the list. The government or any other institution of that nature hasn’t
done much to act as a large enforcer to corporate sustainability agendas. What
I’ve observed that happens is that groups NGOs will step in and try and make
companies comply by publishing sustainability reports.
What are your thoughts on this list?
I think it is incredibly telling that there are actual "trends" in corporate sustainability. I feel as though humans a pack animals and only want to take part in something when others are doing it. Now that businesses are doing their part to be sustainable, they have created a "cool" way to do it. Like wearing pink because everyone else is doing it. I think it is good that in the trends they recognize the shortage of natural resources. Everyone needs to get real here and recognize the world is changing.
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